Editor’s Note: In today’s issue, Steve takes a look at a new phenomenon in advertising called “tagvertising”. For example, many web users employ this form of bookmarking to keep track of items of interest, essentially, tags become online bookmarks.
Microsoft Files 8 Lawsuits Targeting Counterfeiting
Microsoft’s legal department announced the filing of 8 lawsuits in 7 different states against PC developers and resellers for the alleged distribution of counterfeit, illicit and unlicensed Microsoft software and the components accompanying them.
IBM And Network Appliance Agree To Partnership, Targeting EMC
With the promise of offering a “Lifeline to Clients Locked in by EMC,” Network Appliance and IBM have agreed to a partnership, which see IBM offering storage solutions based on the Network Appliance attached storage architecture, including the related software.
Amazon & Behavior – Predictive Targeting
New Scientist is reporting on patents filed by Amazon on March 8th that will (do?) allow the online retail giant to extract keywords …
Targeting The Late Shopper
Even though the end of the holiday shopping season is coming to a fast finish, there’s still time to optimize your site or PPC campaign for holiday shoppers. While it’s true that time is of the essence, during the Christmas season there will always be late shoppers. When you consider some of the shipping options offered, last minute shopping is becoming more and more possible on the WWW.
Targeting Usage Demographics to Increase Paid Search Conversions
During conversations with web business professionals about pay-per-click search engines, “traffic volume” is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving “traffic volume”.
Behavioral Targeting: Advertising Embraces the Internet
Fresh off Ad Week and hearing the buzz about behavioral targeting, it seemed to make sense to put that term into perspective.
Motivating Your Web Site Visitors To Take Action: Personality Targeting
The theory that I’m presenting in this article is based on a variation of the Myers-Briggs Type Indicator and Kiersey Temperament Sorters.
BURST Media Partners With Tacoda For Behavioral Targeting
Keeping with the Kanoodle/24/7 Real Media merger theme, BURST Media has announced a partnership with Tacoda for behavioral targeting purposes. The agreement sees BURST making use of Tacoda’s Audience Management System to track its audience.
Canada Ripe For Search Engine Ad Targeting
A study by comScore found that Canadians web users performed many more searches than their American counterparts. According to comScore’s test, “approximately 85 percent of the Canadian Internet population conducted at least one search at the top engines each month, compared to 73 percent of the U.S. population.”