Google Adds Demographic Targeting to its Contextual Ad Network
Many marketers will likely find Google's new demographic features interesting and useful. The big question is: when will Google add…
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Tag: targeting
Demographic Targeting with Google AdWords
On the heels of MSN AdCenter's demographic profiling aspirations, Google AdWords now offers demographic site selection with gender, age, and…
Google’s Site Targeting: Giving Control Back to the Advertiser
If you use Google's Adwords program you know that in the past you had no control over where your text…
Google Site Targeting Drops To $0.25 CPM
Apparently, CPM rates aren't what they used to be, especially on crap sites. To recap: Google came out with the…
Google Geo-targeting RSS Ads
It was a surprise to everyone but Google that AdSense ads appearing in RSS feeds were geo-targeted just like site-based…
Google Site Targeting – Givin’ It Away
Early feedback on Google's fledgling Site Targeting initiative suggested that much of the inventory might even be overpriced at the…
Yahoo Publisher Network Adds Ad Category Targeting
Jen has news of a new feature on the Yahoo Publishers Network - ad category targeting - which allows publishers…
Google Adjusts Site Targeting
In a recent issue of Page Zero Advisor, I argued (in part) as follows on the subject of Google's new…
Microsoft Targeting End-of-year For Skype Demise?
Making a PC-to-phone call from one's PC will be integrated into MSN Messenger by year's end.
Is Google Getting Into Behavioral Targeting, or Not?
It's interesting to juxtapose the formal and informal statements of Google staffers (on panels, and in the hallway) on the…
