Godin on Contextual Ad Targeting
Seth Godin wonders whether media buyers are right to pull ads off Google's and Yahoo's contextual networks because of how…
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Tag: targeting
SES London: Targeting Local Search
Webproworld guest correspondent Debbie Harrison has provided us with more coverage of the Search Engine Strategies conference in London. Today’s…
Is Google Shifting Site Targeting Program to CPC?
At least one panelist (David Szetela) on the Ad Program Strategies: Compare and Contrast panel here at SES London, argued…
Panama Geo-Targeting
Yesterday I posted a link to aimclear's blog about his frustrations with getting Yahoo geo targeting features to work for…
Behavioral Targeting and Calculating Behaviors
I recently came across a press release from Revenue Science claiming that they now reach 1 Billion behaviors per day.
What Matters in Behavioral Ad Targeting?
Size of Your Segment and Network Reach.
Thinking Outside The Context For Ad Targeting
It's conceivable that when targeting a demographic, tunnel vision could become an issue.
Click Quality Council Targeting Fraud
Members of the recently formed Click Quality Council want to speed up the process to establish standards for defining click…
Targeting the Podcast Crowd
New media brings with it a pocketful of questions. How do I utilize this new channel? Who is receiving the…
Microsoft Targeting Google, Maybe
Frequent media stories that aim at pushing Microsoft and Google into an all-out battle royale don't really hit the mark…
