Behavioral Targeting Becoming ‘Essential’
Now is the time to do some behavioral targeting before it's regulated. (Da guvmint is froggy on both sides of…
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Tag: targeting
Behavioral and On Site Targeting Factors
Behavioral Targeting is the ability to target users based on their behavior on your website (this is one form known…
Google’s Approach to Behavioral Targeting
While it may seem that every ad network and their mother is jumping into behavioral targeting, Google’s taking a different…
Google Backing Off Behavioral Targeting
The search advertising company recently spun a message to reporters about having no interest in deep behavioral targeting. It's no…
Tech Tries Targeting Teens Technologically
Marketing discussions and efforts at gaining the attention of the elusive teen market take different forms, in looking at how…
Targeting Passions (Audience Discovery)
I read an interview of Bill Gossman, CEO Revenue Science on Media Post’s Behavioral Insider. Bill talked about the concept…
A Grim Future for Small Behavioral Targeting Networks
With Google, MSFT and Yahoo buying Doubleclick, Aquantive and RightMedia respectively and more acquisitions coming in the near future, it…
Behavioral Targeting Moves by Yahoo & Google
A recent article by Brandweek, talks about how Yahoo is betting big on Behavioral Targeting.
Google Files Patent For Targeting In-Game Ads
With its purchase of Adscape, Google sent a clear message that it was looking to establish an advertising presence in…
Presidential Candidates & Behavioral Targeting
I read an interesting article by Michael D Jensen titled “What do the Presidential Candidates use for Analytics?”
