Google Patent App. Pursues Behavioral Targeting
Since not every single one gets clicked on, Google's ads might be considered less than perfect. A new patent application…
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Tag: targeting
Behavioral Targeting: Why This Hot Technology is Burning its Users
Privacy is Only Part of the ProblemBehavioral targeting (BT) has been around since the first dotcom days. In late 2007…
Behavioral Targeting Hits Road Block
One New York assemblyman, Richard L. Brodsky, has drafted a bill that would make it a crime — punishable by…
AOL’s Penguin: “Behavioral Targeting No Problem”
Some people know about behavioral targeting, and some people don't. To educate this second group (and perhaps make the first…
Amazon & Toys”R” Us Involved in Behavioral Targeting?
Just before holidays a colleague of mine asked me if Amazon and Toys"R" Us were involved in behavioral targeting. He…
Google’s Behavioral Targeting the new Dinnertime Telemarketer?
I dunno. Lately I'm finding that if I notice that I'm still logged into Google that I rush to sign…
Terrorist Better At Targeting Online Audience
Islamist militants are getting better at gearing their message online to specific audiences including women and children according to a…
Ad:Tech – BuzzLogic Launches Conversation Ad Targeting
It seems that BuzzLogic has found another use for all of the conversation mining and sentiment analysis it conducts in…
Behavioral Targeting (BT) at eMetrics
Behavioral Targeting (BT), as I predicted earlier this year, has become very common term among marketers. Look at any online…
Behavorial Targeting 101: Media Buying Tips
Have you heard of behavioral marketing, but not known exactly what it is? You probably have been exposed to behavioral…
