Microsoft Mobilizes its Behavioral Targeting
Today Microsoft launched a mobile behavioral targeting solution. This means the same behavioral targeting elements used on Microsoft's online properties…
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Tag: targeting
7 Behavioral Targeting Privacy Principles
Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online…
Google Tests Ad Targeting According To Credit Score
Credit scores have long had major impacts on people's lives; they've affected consumers' options in terms of buying cars and…
Yahoo Gives Ads More Targeting Options
Today Yahoo announced the addition of three new targeting options for Yahoo Search Marketing ads. They are demographic targeting, ad…
Facebook Launches New Ad Targeting Options
Facebook has launched two targeting filters for Facebook ads. These are language and radius targeting. Both have been heavily in…
Behavioral Targeting Gaining Public Acceptance
Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers'…
British Telecom’s Doing ISP-Based Behavioral Targeting
British Telecom began some ISP-based behavioral ad targeting testing today. Before privacy enthusiasts freak out, it's on an opt-in basis...so…
Targeting Conversations, Not The Whole Web
Rob Crumpler, CEO of online advertising company BuzzLogic, says there’s a strong correlation between campaign effectiveness and blog quality. But…
AlmondNet Likes Taste Of Behavioral Targeting
Any ad server can drop an advertisement in front of an Internet user, but AlmondNet wants that opportunity to be…
Wal-Mart Starting To Use Behavioral Targeting; via Yahoo
Yahoo has signed a deal with Wal-Mart under which Yahoo will start selling display advertising on Wal-Mart.
