Literary Tropes: Prompts That Subvert Expectations Cleanly
Many writers reach for familiar patterns because they provide quick entry points into a story. The mentor who dies to…
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Tag: action
Worldbuilding Breadcrumbs vs. Exposition Dumps for Fiction Writers
Worldbuilding in fiction often fails when writers unload every detail at once. Readers sense the lecture and disengage. Breadcrumbs work…
Yahoo Looking for Some of that Twitter Action
Remember Yahoo Meme? It's a microblogging site from Yahoo that appears to be the company's attempt at a Twitter clone.…
New YouTube Call to Action Works Well for Non-profits
This week YouTube launched a call-to-action feature for its non-profit partners, allowing them to include in-video clickable ads leading to…
Real Life Examples: Local Social Media Marketing in Action
I'm not going to wax philosophical about social media marketing. I'm not going to tell you that you should be…
Google Hit With Typosquatting Class Action
Harvard Business School professor Benjamin Edelman believes Google is profiting from and encouraging typosquatting by placing ads on trademark infringing…
More Action On The Facebook App Front
A cynical person (and/or someone who's tired of zombies and sheep) might argue that Facebook should ban all applications. The…
Ingenio Riding Cost Per Action Wave
The click to call model used by Ingenio to connect people to businesses represents the foaming surf on the onrushing…
New Class Action iPhone Lawsuit
Apple and AT&T were named in a class-action lawsuit last week filed in federal court that alleges that the companies…
Google Pay-Per-Action Goes Global
Google has announced that its pay-per-action advertising beta is now open to international advertisers.
