Pepsi Reevaluates Super Bowl Advertising Spend
Pepsi shifts Super Bowl advertising budget to online platforms, marking an end to a 23-year streak, questioning the future value…
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Google Talks Future of Search Advertising
Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where…
That’s a Lot of Mobile Advertising!
If you need any more evidence that mobile advertising is booming, AdMob is getting ready to serve its 100 Billionth…
Government Changing Regulation Of Online Advertising
It looks like the Internet marketing industry could be staring at an age of government regulation and oversight that could…
Twitter Receiving A Massive Amount Of Free Advertising
When it comes to Internet marketing and social media marketing one of the most important metrics of success is the…
Advertising To Make Its Way Onto Amazon Kindles
Amazon apparently has some big plans for their Kindle e-reader and it involves advertising. That’s right, advertising. After all, what…
Online Opinions One of Most Trusted Forms of Advertising
Nielsen released some interesting findings from a study (pdf) on consumer trust and advertising. The most important takeaway is that…
Online Advertising To Grow 10% In
Worldwide online advertising will grow 10 percent this year, accounting for 15.1 percent of global ad spending by 2011, according…
More Newspapers Look to Yahoo for Targeted Local Advertising
Yahoo is welcoming several new members to its Newspaper Consortium. These are Freedom Communications’ flagship newspaper, Orange County (Calif.) Register…
Bing Algorithm and Advertising Questions Answered
Microsoft has posted a FAQ page for adCenter advertisers wondering just what Bing has in store for them. One question…
