Microsoft Mobilizes its Behavioral Targeting
Today Microsoft launched a mobile behavioral targeting solution. This means the same behavioral targeting elements used on Microsoft's online properties…
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Tag: behavioral
Privacy Groups Call For Limits On Behavioral Ads
A coalition of ten consumer and privacy advocacy groups is calling on Congress to limit the ability of companies to…
7 Behavioral Targeting Privacy Principles
Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online…
Behavioral Targeting Gaining Public Acceptance
Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers'…
British Telecom’s Doing ISP-Based Behavioral Targeting
British Telecom began some ISP-based behavioral ad targeting testing today. Before privacy enthusiasts freak out, it's on an opt-in basis...so…
AlmondNet Likes Taste Of Behavioral Targeting
Any ad server can drop an advertisement in front of an Internet user, but AlmondNet wants that opportunity to be…
Wal-Mart Starting To Use Behavioral Targeting; via Yahoo
Yahoo has signed a deal with Wal-Mart under which Yahoo will start selling display advertising on Wal-Mart.
Google Patent App. Pursues Behavioral Targeting
Since not every single one gets clicked on, Google's ads might be considered less than perfect. A new patent application…
Markey: Behavioral Ad Protections Needed For Kids
Online advertisers using behavioral targeting to find their audience attracted the attention of the Federal Trade Commission, who have called…
Behavioral Targeting: Why This Hot Technology is Burning its Users
Privacy is Only Part of the ProblemBehavioral targeting (BT) has been around since the first dotcom days. In late 2007…
