Behavioral Targeting Hits Road Block
One New York assemblyman, Richard L. Brodsky, has drafted a bill that would make it a crime — punishable by…
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Tag: behavioral
AOL’s Penguin: “Behavioral Targeting No Problem”
Some people know about behavioral targeting, and some people don't. To educate this second group (and perhaps make the first…
Amazon & Toys”R” Us Involved in Behavioral Targeting?
Just before holidays a colleague of mine asked me if Amazon and Toys"R" Us were involved in behavioral targeting. He…
Google’s Behavioral Targeting the new Dinnertime Telemarketer?
I dunno. Lately I'm finding that if I notice that I'm still logged into Google that I rush to sign…
FTC Counsels Self-Regulation For Behavioral Ads
The Federal Trade Commission plans to keep an ear open for complaints now that they have given Google and DoubleClick…
Behavioral Targeting (BT) at eMetrics
Behavioral Targeting (BT), as I predicted earlier this year, has become very common term among marketers. Look at any online…
Behavioral Targeting Becoming ‘Essential’
Now is the time to do some behavioral targeting before it's regulated. (Da guvmint is froggy on both sides of…
FTC Sets Dates For Behavioral Town Hall
Google and DoubleClick better keep the calendars of some of their people clear for November 1st and 2nd, as the…
Behavioral and On Site Targeting Factors
Behavioral Targeting is the ability to target users based on their behavior on your website (this is one form known…
Google’s Approach to Behavioral Targeting
While it may seem that every ad network and their mother is jumping into behavioral targeting, Google’s taking a different…
