Google Backing Off Behavioral Targeting
The search advertising company recently spun a message to reporters about having no interest in deep behavioral targeting. It's no…
Part of the
network
network
Tag: behavioral
Yahoo Gets Smart About Behavioral Ads
Advertising that presents the most relevant ad to an individual viewing web content represents a way for Yahoo to improve…
A Grim Future for Small Behavioral Targeting Networks
With Google, MSFT and Yahoo buying Doubleclick, Aquantive and RightMedia respectively and more acquisitions coming in the near future, it…
Behavioral Targeting Moves by Yahoo & Google
A recent article by Brandweek, talks about how Yahoo is betting big on Behavioral Targeting.
Presidential Candidates & Behavioral Targeting
I read an interesting article by Michael D Jensen titled “What do the Presidential Candidates use for Analytics?”
Behavioral Targeting and Calculating Behaviors
I recently came across a press release from Revenue Science claiming that they now reach 1 Billion behaviors per day.
What Matters in Behavioral Ad Targeting?
Size of Your Segment and Network Reach.
Can Behavioral Style Impact Your Success Or Failure?
Are you a risk taker? Do you like to interact with customers? Are you the type of entrepreneur who likes…
Is Google Getting Into Behavioral Targeting, or Not?
It's interesting to juxtapose the formal and informal statements of Google staffers (on panels, and in the hallway) on the…
Behavioral Analysis: Is Claria Building the Next Great Search Engine?
Claria's RelevancyRank, a search technology under development, challenges Google, Yahoo, and MSN with a comparison of where they would rank…
