There used to be, just a few years ago, quite a chasm between traditional advertising and online advertising. That chasm is becoming more like a gap, especially as the Web grows to engulf all media and audiences fragment. The new question then isn’t how advertising on the Web and via traditional media differ, but what traditional media tools and knowledge can be applied online.
AdWords Getting New Conversion Tracking Metrics
Google announced today that in the coming months, they will be updating the AdWords conversion tracking metrics in the new AdWords interface, and other account management platforms like AdWords Editor and the AdWords API.
Putting Behavioural Metrics In Perspective
So here’s the question; are behavioural metrics being used in modern search? You do remember them right? Those warm and fuzzy little signals such as bounce rates that there all the rage in late 2008 in the search engine optimization world? Sure you do… but let’s take one last look.
Talking Metrics with Thinkbox
I was invited over to Thinkbox last week to talk metrics with their Research & Strategy Director, David Brennan.
The Year’s Most Overused Metrics
We all know marketers love metrics. Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try to base judging the success of a campaign on hard and fast metrics. The only problem is, many times the metrics that marketers use to gauge success are wrong, inaccurate, incomplete or just plain useless. There are two main reasons this happens …
SES – Metrics Challenges & Measuring Success
Meet the Web Analytics Players: Vendors from major web analytics services each cover different metrics challenges plus answer questions about measuring success and their tools in general.
Moderator: Frank Watson, Head Search Marketing, FXCM
Speakers: Chris Knoch, Principal Consultant, Omniture, Inc, Thomas Grant, Director – Internet Marketing Solutions, Unica Corporation, Kristen Nomura, Sr. Account Manager, Google Analytics.
Search Marketing, Not Metrics
Most of you know that I do a lot of teaching and speaking on the subject of search marketing, and that my approach is not what people expect. Yes, I know all the dials to turn and levers to pull. I can talk about robots.txt and Max CPC and latent semantic indexing and blah blah blah. But, honestly, it’s not what most people need to know. The problem I sometimes find is that when you tell people what they need to know, they think it’s not what they need.
Time To Unify Web Metrics?
There are lots of ways to measure the popularity of a social networking site. The general shift seems to be toward measuring engagement – how long users spend at a site and how often they show up. Even then, you’ll often see the same names pop up that you would have if page views and/or unique visitors were measured alone.
Google Releases “Share of Voice” Impression Metrics
Search engine giant Google has released another enhancement to its AdWords advertising platform which will allow advertisers to get a better understanding of their campaigns’ performance. The new impression metrics are akin to traditional advertising’s "Share of Voice" measurements.
Nielsen Saying No To Page View Metrics
Nielsen//NetRatings plans to bid adieu to page views, a long-time site metric that has been made obsolete by online video and Ajax page technology.