Making An Impression Lifts Brand Awareness
It’s not just about clicks and easily measured click-through-rates. Search marketers shouldn’t forget about the power of branding, or presence…
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Tag: impression
Photosynth Release Makes A Big Impression
Back in 2006 at the Web 2.0 Summit, Microsoft showed off it's cool new Photosynth program. They didn't release it…
Google Releases “Share of Voice” Impression Metrics
Search engine giant Google has released another enhancement to its AdWords advertising platform which will allow advertisers to get a…
AdWords Adds Impression Share Reporting
Google has placed a new section in its AdWords reporting that will reflect statistics similar to "share of voice" for…
Evaluating Ad Impression Metrics
Click fraud, along with other methods of generated false or inflating statistics concerning ad impressions, has been the subject of…
eCommerce Design: A Three Second Impression
"We find that Web sites have three seconds to make an impression." - Jeff Rosenblum, Questus
Ajax Causing Impression Problems
The good news about Ajax technology in web pages is how it allows for the updating of content within the…
New Ad Impression Counting On Yahoo!
Yahoo announced the development of a new system of accurate and consistent of counting ad impressions. The Sunnyvale goliath said…
