Nielsen To Begin Measuring Online TV Audiences
Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate…
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Tag: nielsen
Nielsen Enhances Online Measurement Panel
Nielsen has announced the launch of an expanded panel and platform for measuring Internet audiences. The new panel increases Nielsen's…
Nielsen: The Rise and Rise of Power Moms
The power of mommy bloggers continues to gain momentum. At least that’s what recent research from Nielsen Online appears to…
Nielsen Statistics Called Into Question Again
Along with what comScore and Hitwise put out, Nielsen's data concerning online traffic is often viewed as being rather reliable,…
Nielsen: Twitter’s Audience Retention Rate Sucks
Getting someone's attention can be difficult these days; people have so many interests and so little time that convincing them…
Nielsen Could Have Twitter’s Retention Rates Wrong
Nielsen Wire
Nielsen Looks at Traffic to Medical Sites
People often turn to the Internet for information about illnesses and treatments. Many put off going to the doctor as…
Nielsen on the Increase of Online News Readership
Just after examining one print publisher's idea that staying away from the web would be in the best interest for…
Nielsen Looks at Online Retail Category Performance
Nielsen is sharing some interesting data today regarding online retail web traffic during the holiday season. This data shows that…
Nielsen: People Watching More TV Than Ever
Americans are gluing themselves to the screen more and more. That includes TV, Internet, and Mobile. According to research from…
