Google Ad Copy that “Clicks”
Google Adwords are popular among many people just starting home businesses. Even many home biz veterans still use Adwords to…
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Tag: metrics
Web Traffic Analytics and User Experience
"Analytics." The word sounds technical, number-crunchy, maybe even a bit boring. We information architects and user experience folks tend to…
If you Can’t Measure it, you Can’t Manage it
Intranets don't self-organize. Without planned, centralized information architectures and clearly defined published processes, they become unproductive. Intranets often have applications…
Metrics Matter!
Recently, I talked with a speaker about her "extremely successful" Website. She based this opinion on the fact that she…
Let There Be Light
In the beginning, the IT department created the Web server and the server log. And darkness was upon the face…
A Unique Approach to Web Traffic Analysis
Understanding Web traffic can be maddening. It's easy to find out, in general, how many visitors your site's had, which…
Using Benchmarking Metrics to Uncover Best Practices
For companies, embracing change means seeking out and adopting best practices. Benchmarking--the research and analysis of quantitative, empirical data--is a…
Do Your Metrics Measure Up?
At a recent neighborhood function, I had a discussion with someone who worked in the finance area for one of…
Fear of Non-Progress
Most middle managers love to see source code. They love to see reams upon reams of source code, the earlier…
