The Evolution of Metrics & Analytics
In a report published today, comScore went into further detail into its earlier announcement that MySpace had passed Yahoo in…
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In a report published today, comScore went into further detail into its earlier announcement that MySpace had passed Yahoo in…
Way back in the early days of the Web (you know, before AdSense, blog spam, web mail, and dynamic HTML)…
If you can't measure it you can't manage it.
Do you base success on measuring the volume of visitors and page impressions? Such measures may in fact reflect the…
Nick Wilson announced the debut in public beta of the Performancing Metrics service aimed at professional bloggers and their blogs.
Last week, Nick Wilson of Performancing mentioned their new blog metrics service has been in Alpha testing and will be…
Measuring success of your online marketing efforts is a critical, but often underutilized in many web marketing initiatives.
The essential business case of a website is self-service. To maximize value from self-service, you want a limited menu, a…
Marketers are constantly asking if RSS marketing works and if this can be proved.
Sigh, each new PR opportunity always seems to bring us back to one of our biggest problems-measurement.