YouTube has yet another new—or should I say news?—feature: News Near You.
Integrating the Web Into Traditional Marketing Efforts
If you’re not incorporating the web into your traditional media marketing efforts, you’re going to be missing out on part of your audience. Murdok discussed this with comScore’s Erin Hunter at the recent ad:tech conference.
Applying Traditional Media Metrics To New Media
There used to be, just a few years ago, quite a chasm between traditional advertising and online advertising. That chasm is becoming more like a gap, especially as the Web grows to engulf all media and audiences fragment. The new question then isn’t how advertising on the Web and via traditional media differ, but what traditional media tools and knowledge can be applied online.
Traditional Retailers Need To Improve Search Presence
Online retailers such as Amazon are doing well with their search presence compared to traditional retailers, according to a study from Internet marketing firm Internet Engine.
"The Retail Search Presence Study" found that online retailers have a very strong presence, representing over 30 percent of the listings shown, while bricks and mortar retailers consistently have had the weakest presence of any group showing up only 12 percent of the time.
Bloggers Erase Lines Between Traditional and New Media
There’s little difference between a gadfly and a real journalist, and three New York City gadflies just proved there’s no difference between a blogger and a real journalist. The New York Times’ City Room blog chronicles the victories of three local news bloggers who had been repeatedly denied press credentials by the NYPD because they worked online or for “nontraditional” news outlets.
MySpace Creates Widget For Traditional TV Viewing
MySpace has launched a widget designed on the new Widget Channel TV application framework being co-developed by Intel and Yahoo!.
Google Launches Traditional Media Blog
A lot of people don’t participate in Google’s TV, newspaper, and radio advertising programs. Others aren’t even aware they exist. So Google has launched a new traditional media blog with the aim of changing both these conditions.
Traditional Media vs. Bloggers
OK, so the headline is admittedly a bit sensational, but it got you reading, didn’t it? I’ve been meaning to share some observations and thoughts on the changing media landscape for a while, but just haven’t gotten around to it. Until now.
Social Media & Traditional Press Releases From the Edge
My presentation at IABC’s international conference in June is on “edge” content. While most of you probably are familiar with the notion, it’s an alien concept to most people I talk to.
Beyond Traditional SEM
2006 brought us strategies in online marketing that went beyond traditional SEM tactics.