Nielsen To Begin Measuring Online TV Audiences
Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate…
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Tag: measuring
Marketing and Measuring Social Media
Social media is huge. That’s right; you heard it here first. Big news flash, huh? Everybody knows that anything ‘social’…
Measuring Success Of Social Media For Business
At Econsultancy today, Editor-in-chief Chris Lake is putting social media measurement into perspective: The key with social media measurement, I…
Measuring Search And Offline Marketing Success
The session "Measuring Search & Offline Marketing Success" touched on the importance of tracking offline conversions that start through search.…
Measuring Success In A 2.0 World
At the SES Chicago session "Measuring Success in a 2.0 World" the panel discussed different strategies to use to track…
Google Measuring Brain Waves
There’ve been a lot of disturbing news in advertising this year and this week, all of it involving brain stuff. …
SES: Measuring Success in a 2.0 World
In the SES session "Measuring Success in a 2.0 World", Matt Bailey, president, SiteLogic said, "The only way to get…
Measuring Social Media
"How do you measure social media programs?"
SES – Metrics Challenges & Measuring Success
Meet the Web Analytics Players: Vendors from major web analytics services each cover different metrics challenges plus answer questions about…
Google Maps Adds Line-Measuring Tool
To me, camping means carrying a lot of stuff and sacrificing a decent shower. Hiking, on the other hand, suggests…
