Fresh off Ad Week and hearing the buzz about behavioral targeting, it seemed to make sense to put that term into perspective.
BURST Media Partners With Tacoda For Behavioral Targeting
Keeping with the Kanoodle/24/7 Real Media merger theme, BURST Media has announced a partnership with Tacoda for behavioral targeting purposes. The agreement sees BURST making use of Tacoda’s Audience Management System to track its audience.
Tacoda Systems Launches Behavioral Ad Product
Tacoda Systems is currently testing a method of behavioral ad targeting that combines Google AdWords-style targeting and profile-based advertising. The service, which is being tested by four unnamed publications, is called Audience Match.