Tools For Site Design

Site design: layout
Now that you know the four the elements of good site design, it’s time to put the knowledge to work. The objective of the website will dictate the content which in turn imposes conditions on navigation. Navigation, in turn, imposes conditions on the pages themselves. This is counterintuitive. One would expect pages to set the direction of navigation.

Entering The Micro Markets

NICHE MARKETS
Internet stores have a distinct advantage over brick and mortar stores: The cost of doing business is less. Leasing space in a viable location and staffing that space are major expenses for the brick and mortar merchant. In contrast, the Internet store is frequently comprised of one person with a desk top computer spending just a few hours each week.

Converting visitors to customers

THE PURCHASE DECISION
Whenever we make a purchase, there is a three stage mental process: want, need, and rationale. A website is unique because it can direct and focus a shopper on each of these stages. The website can be as effective as, and more efficient than, a full color brochure. And, the website has the added advantage of providing a shopping cart to respond to an impulse buy.

Back To Top