Best Web Publicity? Go the Content Route
Launching a new product? A new book? Or a new product? If it’s mass consumer-related, you might want to take…
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Tag: publicity
No Yelpers, But Some Publicity’s Good
Not that he'd know who's a Yelper and who's not – it could even be a ham-fisted way of getting…
Internet Archive V. Shell: The Publicity Aftermath
After news of Suzanne Shell's countersuit against Internet Archive surviving by the thread of one non-dismissed claim – the claim…
Rescuecom Sued Google To Get Publicity
I felt appalled while reading David Parmet's blog post. Apparently, he met with Rescuecom 18 months ago to discuss some…
A Great USP is the Key to Great Publicity
Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition…
Always Have a Plan B
PR Rainmakers know they can do everything right, and still fail to make news. It's a fact of life. Accept…
The Increasing Power of Publicity and How it Can Benefit Your Business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have…
How to Market to and Through the Media
While publicity is the most powerful promotional tool there is (since it is more impacting, more far-reaching, and far more…
Getting Publicity Through the Newsgroups
NEWSGROUP ADVERTISING With everything one hears, after a while you start to think that news groups are just for posting…
Generating Publicity For Your Business: Knowing Your “Media Market” Is Crucial
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of…
