Microsoft To Measure Engagement, Not Clicks
Almost a year ago, I went on (at length) about how there was more to online marketing than that final…
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Tag: measure
Nielsen’s TV Panel To Measure Online Video
Nielsen said it plans to "introduce measurement of TV viewing on the PC screen in our TV panel by the…
How Do You Measure Social Media Marketing?
Nathania Johnson recently tagged me to respond in her post “A Meme about Measuring Social Media Marketing” - asking me…
How do Blogs Measure up?
One of the benefits of being an IABC member is Communication World, the magazine for members. The September/October edition, which…
Your Measure of Search Marketing Success
Have you been in the search marketing business for more than a few years? I am curious what your measures…
Nielsen To Measure Mobile Users
he Nielsen Company said they would begin measuring mobile phone users through their Nielsen Wireless service. The service will measure…
Define, Test, Measure, Repeat – Successful Blogging
The key to success in blogging, whether you want to make money, gain more subscribers, or increase visitor engagement is…
Measure Influence With BuzzLogic
Brand, Influence and Reach are all very difficult to measure and for many companies they are crucial in understanding the…
Google Makes Measure Map A Statistic
The Measure Map team has joined Google, bringing their blog stat/web analytics to the search advertising company and asking bloggers…
Don’t Measure Blog Readership, Measure Influence
With their usual flair, The Boston Herald declares "Americans aren't all agog for blogs." ...
