A third of Internet users visit social networking sites at least monthly, and 40 percent of email users visit social sites to gather product information and recommendations, according to a new study by Silverpop.
The study "Emails Gone Viral: Measuring ‘Share-to-Social’ Performance," found that shared emails delivered an average increase in reach of 24.3 percent and this is set to increase as sharing becomes more mainstream. On average, social sharing leads to an additional 1 percent of opens.
YouTube’s Content ID System Hits Milestone
YouTube’s Content ID system appears to have caught on in a big way. This afternoon, a senior product manager stated that over 1,000 content owners now make use of it, and that they’ve provided more than 1 million reference files containing about 100,000 hours’ worth of material.
Online Banking Threat Bypassing Up-to-Date Anti-Viruses
There is an online banking Trojan out there that is bypassing up-to-date anti-virus programs as much as 77% of the time, according to security company Trusteer. The Zeus Trojan is also known as Zbot, WSNPOEM, NTOS and PRG. It is the most prevalent financial malware on the web, Trusteer says.
Moms Are Fans Of Facebook And Twitter
Retailers trying to influence moms should pay attention to social media, according to a new Retail Advertising and Marketing Association survey conducted by BIGresearch.
Women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15%, respectively), according to the survey. Additionally, 15.3 percent maintain their own blog.
Microsoft Mobilizes its Behavioral Targeting
Today Microsoft launched a mobile behavioral targeting solution. This means the same behavioral targeting elements used on Microsoft’s online properties are available to buyers of the company’s mobile display ad inventory.
Dell Settles New York Fraud Case For $4 Million
New York Attorney General Andrew Cuomo has announced that Dell and its subsidiary, Dell Financial Services (DFS), have agreed to pay his office $4 million in restitution, penalties and costs to settle charges of fraudulent and deceptive business practices that scammed consumers in the state.
Redbeacon from Former Googlers Takes Top Prize at Tech Conference
The 2009 TechCrunch 50 conference was held this week, and 50 start-ups each had a chance to make a presentation, and then the judges picked one grand-prize winner at the end of the whole thing to win $50,000.
The winner this year, was a company called Redbeacon, which just happens to have been founded by three ex-Googlers – Ethan Anderson, Yaron Binur, and Aaron Lee, who were product managers and engineers with the Internet giant.
Android 1.6 SDK Arrives, Should Reach Consumers Soon
Android 1.6 SDK – which is perhaps better known by the codename "Donut" – has at last been made available for developers to download. Upgrades and new features are evident left and right, and if Google’s estimates are correct, not much more time will pass before Android 1.6 reaches consumers.
Opera Releases Latest Version of Popular Mobile Browser
Opera has announced the release of the beta version of its latest mobile browser – Opera Mini 5. Opera Mini is the most popular mobile web browser in the world, the company claims.
More Marketers Focused On Digital Spending
More marketers are planning on shifting their media spending budgets to digital during the economic downturn, according to a second quarter survey by Round2 Communications.
Email marketing is one area where spending is set to increase with 40 percent of respondents planning to do so, while half expect their amount of spending to remain the same and just 10 percent plan a decrease.
Nearly a third (31.3%) of marketers plan to increase spending on interactive advertising while 52.1 percent say their investment will remain the same and 16.7 percent plan a decrease.