More Marketers Focused On Digital Spending
More marketers are planning on shifting their media spending budgets to digital during the economic downturn, according to a second…
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Tag: spending
US Ad Spending Saw 15% Decline in Early ’09
A report from Nielsen indicates that ad spending in the United States fell 15.4% in the first half of the…
Online Ad Spending Dips 5% In Q2
Global spending on Internet advertising declined for the second consecutive quarter, by 5 percent, to $13.9 billion from $14.7 billion…
Retail Boosts Search Spending In Q2
Search spending from retailers was up 36 percent year-over-year in the second quarter across all major search engines, according to…
U.S. IT Spending Set For Rebound
Growth in U.S. IT spending is expected to rebound in the fourth quarter of 2009, and 2010 is on track…
Online Spending In The U.K. Set To Double
Online spending in the U.K. is set to increase from $14.6 billion to as much as $34.9 billion in annual…
Ad Spending For All Forms Of Media Sees Decline In Q1 2009
As we rapidly approach the end of the second quarter of 2009 there is still news trickling in from what…
Banner and Video Ad Spending On the Rise
comScore is sharing some research indicating that despite a recent study from the IAB and Price Waterhouse Coopers saying that…
Despite Recession, US Online Ad Spending Continues to Rise
Research shows that marketers are spending more on online advertising and less on ads in newspapers, magazines, and radio. According…
Teens Spending Less On Online Music
Teens (age 13 to 17) purchased 19 percent less music in 2008 than they did in 2007, according to a…
