More Marketers Focused On Digital Spending
More marketers are planning on shifting their media spending budgets to digital during the economic downturn, according to a second…
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More marketers are planning on shifting their media spending budgets to digital during the economic downturn, according to a second…
Americans are increasing their overall media consumption and multi-tasking is playing a bigger role, according Nielsen's new Three Screen Report.…
Forrester Research conducted a survey, which shows that Americans of all ages are continuing to adopt a digital lifestyle. They…
The majority of music sales still come from CDs, but digital music sales are making up an ever- greater share…
Brian Fetherstonhaugh, the chairman and CEO of OgilvyOne Worldwide, gave a presentation at SES San Jose today titled "The Adaptive…
Gannett has announced it will launch an e- edition of its USA Today newspaper. The e-edition will launch Monday August…
Barnes & Noble has announced the launch of its own ebookstore and it will make content available on a variety…
The Boston Globe announced today the launch of GlobeReader, a new digital version of the newspaper that can be read…
Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house…
“Digital terrorism” isn’t a phrase one hears often. There might be good reason for that: it’s not abundantly clear what…