WebProWorld
Seth Godin wonders whether media buyers are right to pull ads off Google’s and Yahoo’s contextual networks because of how loosey-goosey they are with their approach to placement — they match ads to pages, rather than allowing the advertiser "channel control."
While it’s true that Y!&Goog would benefit from better sites joining their networks, I agree with Seth that being so afraid to show your ads on "Joe Schmo’s Sports site" could be doing the client a disservice.
Murdok guest correspondent Debbie Harrison has provided us with more coverage of the Search Engine Strategies conference in London. Today’s coverage will focus on local search marketing.
At least one panelist (David Szetela) on the Ad Program Strategies: Compare and Contrast panel here at SES London, argued that while he liked the control of Google’s Site Targeted flavour of content targeting, he wasn’t so fussy about the CPM-based pricing model.
Yesterday I posted a link to aimclear’s blog about his frustrations with getting Yahoo geo targeting features to work for him.
I recently came across a press release from Revenue Science claiming that they now reach 1 Billion behaviors per day.
Size of Your Segment and Network Reach.
It’s conceivable that when targeting a demographic, tunnel vision could become an issue.
Members of the recently formed Click Quality Council want to speed up the process to establish standards for defining click fraud and valid pay-per-click activity. The white-hot issue of click fraud has become a source of greater concern for advertisers.
New media brings with it a pocketful of questions. How do I utilize this new channel? Who is receiving the message? Is it the right audience for what I am trying to sell? Fewer people are asking, “what’s a podcast?”, but that doesn’t mean the audience is diverse.
Frequent media stories that aim at pushing Microsoft and Google into an all-out battle royale don’t really hit the mark according to Microsoft’s CEO.
