Today Microsoft launched a mobile behavioral targeting solution. This means the same behavioral targeting elements used on Microsoft’s online properties are available to buyers of the company’s mobile display ad inventory.
7 Behavioral Targeting Privacy Principles
Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising. These are self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.
Google Tests Ad Targeting According To Credit Score
Credit scores have long had major impacts on people’s lives; they’ve affected consumers’ options in terms of buying cars and houses, and sometimes, even in terms of securing jobs. And in the future, if Google has anything to say about it, they may influence what ads individuals see, too.
With the assistance of Compete and around two million consumers who opted into the project, Google’s apparently been interfacing lists of FICO scores with the Google Content Network. This has led to some impressive targeting opportunities.
Yahoo Gives Ads More Targeting Options
Today Yahoo announced the addition of three new targeting options for Yahoo Search Marketing ads. They are demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.
Facebook Launches New Ad Targeting Options
Facebook has launched two targeting filters for Facebook ads. These are language and radius targeting. Both have been heavily in demand by advertisers.
Behavioral Targeting Gaining Public Acceptance
Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers’ comfort level with the concept is going up.
British Telecom’s Doing ISP-Based Behavioral Targeting
British Telecom began some ISP-based behavioral ad targeting testing today. Before privacy enthusiasts freak out, it’s on an opt-in basis…so far. "Around 10,000 customers will be invited to opt in to the trial when they commence their browsing session. We will issue invitations at random," said British Telecom.
Targeting Conversations, Not The Whole Web
Rob Crumpler, CEO of online advertising company BuzzLogic, says there’s a strong correlation between campaign effectiveness and blog quality. But quality doesn’t necessarily mean popularity; more likely it has to do with the strength of a blogger’s influence.
AlmondNet Likes Taste Of Behavioral Targeting
Any ad server can drop an advertisement in front of an Internet user, but AlmondNet wants that opportunity to be relevant as well as timely.
Wal-Mart Starting To Use Behavioral Targeting; via Yahoo
Yahoo has signed a deal with Wal-Mart under which Yahoo will start selling display advertising on Wal-Mart.