A lot of energy is expended within selling organizations as they try to identify, adopt, and administer a sales process that works for them.
The KJ-Technique: A Group Process for Establishing Priorities
Back in the late 1970’s, the US government commissioned a study to look at effective group decision making. In the study, they asked 30 military experts to study intelligence data and try to construct the enemy’s troop movements.
Content Management : A Process, Not a Series of Projects
When something is new, we need to approach it in an exploratory manner. We need to experiment and try things out. And so it has been with the Web. That period is now over. We need to move from seeing our websites as a series of projects, to managing them as a well-planned process.
3 Issues to Supply Chain Management Success – Process, People, Technology
Supply chain success just doesn’t happen. It takes focus and effort across the entire company organization and with outside suppliers and service providers. Logistics touches every part of a company. So supply chain management must be multidimensional in its approach and scope. And this takes process, people and technology. This is true whether you are a wholesaler, retailer or manufacturer. And it is true if you are lean and need to be agile, flexible and collaborative.
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2
In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer’s buying process, and the inability of the current copy to support the search engine goals of AEwebworks.
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1
When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are “musts” before writing one word of copy.
Web Enhanced Recruiting: Integrating the Internet Into Your Staffing Process
The web can vastly expand an organization’s ability to search for talent and present itself as an employer. The web has enabled us to put more company information and job information in the hands of job seekers. Just has job seekers want to present themselves in a favorable way towards employers, so do the companies.
New PayPal Checkout Process Makes Online Shopping Easier
Using PayPal as a gateway for accepting online payments has just become much more attractive. PayPal, owned by eBay, has always been considered one of the best, most secure choices of payment for auctions, whether by check or credit card. But one of the biggest drawbacks to it has been the restriction that the buyer also had to have a PayPal account in order make that payment.
Facilitating Your Prospect’s Discovery Process
Our job is to help our clients find their best answers. We work hard at understanding what they need, what will solve the problem. We study the problem and all of its ramifications, call a colleague or two to discuss it fully, and come up with a solution that we think will fix the problem. We understand it’s our job to offer the support and information that will lead the customer to his/her best solution.
10 Keys to Designing A Personal Lifelong Learning Process
A Lifelong Learning Plan is a conscious, continuous engagement in acquiring, assimilating and applying knowledge and skills in the context of authentic, self-directed growth and challenge. It is rare for individuals to take this initiative. Most people operate on a “what they need now” plan and typically attend educational institutions for their training.