Little quick-hit blog posts (should we call them blosts?) and comments left on other blogs don’t do enough to attract truly desirable customers to sites.
Nielsen Expands Mobile Measurement
The Nielsen Company has announced that it is purchasing San Francisco-based Telephia, Inc., a provider of consumer research to the telecom and mobile media markets.
Nielsen//NetRatings (Still) Sets Google At #1
Friday is the end of the workweek. The day should move along quickly, smoothly, and without any surprises. In that spirit, then, we bring you the results of the latest Nielsen//NetRatings search share rankings: in May of 2007, Google was still on top.
Nielsen To Measure Mobile Users
he Nielsen Company said they would begin measuring mobile phone users through their Nielsen Wireless service. The service will measure the amount of people who use mobile Internet and mobile video.
“Nielsen To Measure Mobile Users”
Nielsen Unveils Video Measurement Tool
Nielsen//NetRatings has introduced VideoCensus, a syndicated online video measurement service that combines panel and census research along with data on audience size, demographics, engagement as well as competitive activity.
comScore, Nielsen/NetRatings Respond to IAB’s Letter
Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.
Nielsen Unveils Rich Media Service Metrics
Nielsen//NetRatings has launched a measurement service for digital audio video content. SiteCensus Streaming aims to capture accurate data of online audio and video.
Nielsen: Brits Addicted To Online Poker
The British are betting. They’re betting a lot, says Nielsen//NetRatings. Measuring British use of online applications, the analytics company credited broadband for the rise of “addictive” activities. Online poker was the application of choice.
Nielsen Tracking Online Usage
Nielsen Media Research is in the early stages of installing Internet tracking software on the home computers of people in its TV ratings households. The goal is to measure traditional TV and online video content. So far they are only measuring a small number of homes.
LiveJournal Protest Tops Nielsen List
The most popular blog post of 2006 landed on a LiveJournal blog, while missives from Michelle Malkin, Dave Sifry, and CrooksAndLiars.com ranked among the most linked 100 posts for the past year.