Nielsen Enhances Online Measurement Panel
Nielsen has announced the launch of an expanded panel and platform for measuring Internet audiences. The new panel increases Nielsen's…
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Tag: measurement
comScore Launches New Online Measurement Service
comScore has introduced Media Metrix 360. a new panel centric hybrid that combines panel based data with Web site server…
Facebook Alters App Measurement System
When trying to separate the good Facebook applications from the bad - or at least the popular apps from the…
Web Measurement to Build Homogenous Ad Groups
Topics from X Change I’m going to weave in some posts on learnings and discussion resulting from X Change while…
comScore Upgrades Search Measurement
comScore, a company that “measures the digital world”, has upgraded the way they define searches.
Nielsen Expands Mobile Measurement
The Nielsen Company has announced that it is purchasing San Francisco-based Telephia, Inc., a provider of consumer research to the…
Measurement & Optimization of SEM
I decided to post a few days late – just to make sure people saw last Tuesday’s X Change Announcement.…
Search Marketing Measurement
Close to nine in 10 U.S. search marketers now measure campaign return on investment (ROI), according to iProspect's "Search Marketer…
Nielsen Unveils Video Measurement Tool
Nielsen//NetRatings has introduced VideoCensus, a syndicated online video measurement service that combines panel and census research along with data on…
MediaSense Blog Measurement Tool Debuts
Umbria and PR Newswire have partnered on the launch of MediaSense Blog Measurement, for use by clients seeking insight into…
