IAB Challenges Online Measurement Firms
The Interactive Advertising Bureau is challenging two top online measurement firms comScore, Inc and Nielsen//NetRatings to agree to a third-party…
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Tag: measurement
Blog Measurement Needs Standards
New data from Gallup notes that one in five Americans say they consult blogs "frequently" or at least "occasionally."
Management Through Measurement
In 1996, in the movie Jerry McGuire, actor Cuba Gooding, Jr. made famous the phrase "Show Me the Money!" Ten…
PR Measurement and Math-Challenged Communicators
It's an amusing sight, a group of PR practitioners at dinner trying to figure out the check and the tip.…
Forget it! It’s Too Hard To Measure
Oh, I don't know. I feel pretty good about the way some of us measure public relations results. I mean…
