A rising star in the blog web analytics space over the last year or so was Performancing Metrics. Performancing ended up having some problems and ended up selling off the metrics and community aspect of their business to SplashPressMedia.
Tracking Campaign Metrics with Excel
Analytics programs are great, but they can quickly have you drowning in a sea of numbers. Generating lots of data isn’t very helpful if that data isn’t actionable. You need information that gives insights that you can feed back into your campaign. One way to tame your data is to massage it into a spreadsheet.
Nielsen Unveils Rich Media Service Metrics
Nielsen//NetRatings has launched a measurement service for digital audio video content. SiteCensus Streaming aims to capture accurate data of online audio and video.
Compete Pays Attention To Metrics
Another enhancement to online website metrics from Compete presents an Attention Rank, rating the consumer attention paid to a given domain.
Clicky vs Performancing Metrics vs MyBlogLog
Having previously discussed Performancing Metrics as being a little bit of a "Wolf in Sheep’s Clothing", I decided to sign up directly with Clicky. I also removed any Performancing affiliate links from the article.
Email Metrics Standards Needed
The Email Experience Council has published a survey on the "State of Email Metrics & Bounce Management." The report found a lack of standards around industry metrics, bounce data, definitions and bounce management practices.
The council found that those issues make it difficult for senders to improve the marketing effectiveness of campaigns, manage their lists and maintain positive reputations as legitimate email senders.
Evaluating Ad Impression Metrics
Click fraud, along with other methods of generated false or inflating statistics concerning ad impressions, has been the subject of much debate throughout the industry. Some reports indicate that fraud is rampant throughout the online advertising realm, while other statistics suggest that click fraud and other shady practices aren’t as prevalent.
Search for Metrics to Compare Sites
Steve Rubel wrote:
"The page view is on life support. It fails to capture all of the myriad of ways consumers engage in online activities without ever leaving a web page. To get a feel for this, spend some time playing with Yourminis. So what will replace it and when will that happen? Let’s handicap the field." On his blog What Will Replace the Almighty Page View and he thinks it will be events or time spent.
ComScore & New Social Media Metrics
Statistical data has been the driving force in determining audience size, time on site, ad clicks, page views and any other element that could possibly be tracked. These metrics, however, have proven to be inconsistent at best as the way websites, especially social media sites, are developed, implemented and consumed has evolved.
ComScore To Introduce New Metrics In 2007
In an effort to further improve the accuracy of measuring the rankings of the busiest websites comScore has announced they are planning on unveiling a new set of metrics for 2007. They believe that the number of page views does not reflect how much a site is used or valued by users.