As a podcaster, I could tell you exactly how many copies of each edition of For Immediate Release: The Hobson & Holtz Report are downloaded.
Measuring Success as an SEO
“How do I know if my SEO campaign has been successful?”
Measuring and Improving the Performance of a Website
Traditional business managers and economic strategists have always had at their disposal a variety of methods for measuring and evaluating the degree of success of business objectives.
Measuring and Tracking RSS
Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.
Seven Terms for Measuring Website Activities
Record keeping measurements for Internet marketing
Record keeping tracks money — where it goes, when it comes in. Internet record keeping is also required for success.
Process Mapping is an Essential Step to Measuring Lead Generation ROI
It’s been well documented that quality of collaboration between sales and marketing directly impacts ROI.
Measuring Blog Importance & Influence
Sigh, each new PR opportunity always seems to bring us back to one of our biggest problems-measurement.
Measuring & Managing Visitor / Customer Retention, Part 2
Measuring Potential Value with LifeCycle Metrics
This whole potential value measurement issue is, of course, the big problem embedded in the preaching you hear on LifeTime Value, CRM, and these portfolio models of customer value. How do you deal with this whole “potential value” question, how do you actually measure it and act on it?
Measuring Online Ad Effectiveness, 2004
Research and Markets has added Measuring Online Ad Effectiveness, 2004 to their offering. The old mantra of advertising, Wanamaker’s Rule, that half the money spent on advertising is wasted, but no one is certain which half, is becoming outmoded, because when it comes to Internet advertising, everything can be measured.
Measuring & Managing Visitor / Customer Retention
You have probably heard or read references to the “portfolio” approach to managing customers and their value.