More marketers are planning on shifting their media spending budgets to digital during the economic downturn, according to a second quarter survey by Round2 Communications.
Email marketing is one area where spending is set to increase with 40 percent of respondents planning to do so, while half expect their amount of spending to remain the same and just 10 percent plan a decrease.
Nearly a third (31.3%) of marketers plan to increase spending on interactive advertising while 52.1 percent say their investment will remain the same and 16.7 percent plan a decrease.
Oprah, Illinois AG Sue Internet Marketers
Illinois Attorney General Lisa Madigan has filed consumer fraud lawsuits against three suppliers and an affiliate marketer of acai berry products charging the companies lure customers with free online trial offers via aggressive Internet marketing tactics and then charge their credit cards prematurely.
Yahoo Gives Search Marketers Time-Saving Tips
Yahoo has decided to drop some knowledge on Yahoo Search Marketing advertisers about a tool it has that it says will speed up their campaign optimization. If you are not familiar with it, it’s called the Bulksheet.
Which Marketers Are Using Which New Media Strategies?
the Association of National Advertisers along with B2B Magazine released results from a survey, which found that marketers are increasingly using social media platforms. No surprise there. What’s more interesting is how they are using them.
According to the results, about 66 percent of marketers utilized social media this year, up from just 20% in 2007. Half of those surveyed use viral videos, up from a quarter in 2007.
Online Brand Fraud Poses Challenge To Marketers
Marketers say they are seeing an increase in online brand attacks driven by the down economy, according to a study by the Chief Marketing Office Council.
The study of 306 markets, sponsored by MarkMonitor, found that 29.5 percent of marketers are reporting a greater number of incidents of online brand fraud.
Study respondents said brand value, trust, integrity and reputation are being significantly damaged because of gray market knock-offs, phishing attacks, cyber squatting, email scams, trademark abuse and copyright/patent infringements.
Kids/Teens Drawn to Virtual Worlds, Not Marketers
What do you get when you cross a video-game with social networking? Virtual worlds – and they’re no joke, particularly with younger generations who are immersing themselves in increasing numbers.
Many Email Marketers Not Tracking Campaigns
A recent study from eROI shows that 18% of email marketers in the US are not tracking their campaigns. The research comes from a survey of over 500 email marketers with the intention of gaining insight into trends and use of analytics in email.
Online Video To Play Larger Role For Marketers
More marketers and advertisers will embrace online video in 2009, according to a new survey by PermissionTV.The survey found that online video will be a top priority for digital marketing budgets and also indicated a strong preference among marketers for increased interactivity in online video capabilities to help promote their brands.More than two-thirds of respondents (67%) identified online video as a main focus of their 2009 digital marketing campaigns, versus social media campaigns (41%), search (34%) and podcasts/webcasts (32%).
Marketers Spending Close To Half Their Budgets Online
Nearly half (47%) of all marketing budgets are now spent online according to a joint survey by Hearst Electronics Group and Goldstein Group Communications (GGC)."The sense of urgency to move to online marketing has been felt by leading marketing organizations for some time now, but the extent to which budgets have been re- defined is dramatic," said GGC President Joel Goldstein.
What Future Lies Ahead For Marketers?
Some interesting data from the Association of National Advertisers (ANA) has been released. The data comes from 1,200 attendees of the ANA’s "Master of Marketing" conference, which was held last month in Orlando. These attendees were polled via handheld electronic device about a variety of topics related to marketing, budgets, and future plans. Branding Through Social Networks