Marketers To Spend More On Viral Video In 2009
The majority (70%) of ad agency and media buying executives plan to increase budgets for viral video marketing in 2009,…
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Tag: marketers
One Fifth Of Marketers Buy Advertising For News Coverage
One in five senior American marketers polled said they had bought advertising in return for a news story about their…
Hitwise Shows Social Graphs To Marketers
New Hitwise data illustrates what we all already knew: people are liable to use more than one social network. The…
Digital Marketers Want Better Tracking Tools
Only 19 percent of interactive marketers can make campaign changes in less than 24 hours according to a new report…
Most Email Marketers Offer Unsubscribe Option
The majority of email marketers (96%) include an unsubscribe function in their emails in compliance with the CAN-SPAM Act, according…
Pharmaceutical Consumer Marketers, Online Innovations
Manhattan Research, a healthcare marketing services company, has revealed the latest findings from their Cybercitizen(R) Health v7.0.
Marketers Begin Search For World Without Google
After Google's little message to the link-selling public last week, there seems to be a consensus: It was more of…
Marketers Plan for More Social Media Benefits
It’s always nice to see another bit of research supporting the business use of social media. This one comes from…
Top Challenges for B2B Demand Generation Marketers
I'm here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor…
Email Marketers Struggle To Deliver
AOL ranks the lowest for email deliverability for marketers and Google's Gmail is the best for deliverability according to a…
