Many Email Marketers Not Tracking Campaigns
A recent study from eROI shows that 18% of email marketers in the US are not tracking their campaigns. The…
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Tag: campaigns
Social Media And Advertising Campaigns That Should Retire
I've been speaking at a lot of events lately, and several focus on similar topics in social media or interactive…
Keywords Still the Foundations of SEM Campaigns
Keywords are still the foundation that build all search marketing campaigns. This session will look at researching and developing a…
SES: Ad Campaigns And Quality Scores
An ad that suffers from a low quality score doesn’t do anyone much good, so speakers at SES San Jose…
Election 2.0 – Predictions on Media, Image & Campaigns
Forget the CNN/YouTube debates (which was only watched by 2.6 million viewers anyway). The real milestone of new media changing…
Google’s Privacy Counsel Campaigns Against Ties
Peter Fleischer serves as Google’s global privacy counsel, but he may also have had a role in writing the dress…
iPhone and Your Online Marketing Campaigns
Yes, yes, I know. If you hear the word “iPhone” again, you’re going to puke. Whether you are an Apple…
Microsites Win For Viral Campaigns
Marketers who have experience creating viral campaigns favor microsites, games and video clips according to Marketing Sherpa's "2007 Viral Marketing…
Google Reaches Out To Presidential Campaigns
Google is holding lectures giving tips to political and advocacy group consultants, showing them how to better use all of…
Creating & Managing Viral Campaigns
Link bait and viral marketing took the stage once again at the Search Engine Strategies Conference in Chicago, presented by…
