Tag: managing

Measuring & Managing Visitor / Customer Retention, Part 2

Measuring Potential Value with LifeCycle Metrics

This whole potential value measurement issue is, of course, the big problem embedded in the preaching you hear on LifeTime Value, CRM, and these portfolio models of customer value. How do you deal with this whole “potential value” question, how do you actually measure it and act on it?

Managing AdWords Campaigns With High Keyword Volume

When conducting a search engine advertising campaign, keyword management can be one of the most crucial and complicated aspects advertisers have to prepare for. During the San Jose SES conference, most, if not all, search engine representatives stressed the importance of relevant keyword selection, and how it can be the difference between profit and loss.

Managing IT According to a Hierarchy of Needs

The recent article written by Nicholas Carr in Harvard Business Review, “IT Doesn’t Matter,” spurred a huge debate in the press, with analysts, and particularly in budget planning meetings between the CIO and CXO-level executives. In this article, Mr. Carr asserts that IT is a commodity and as such offers little competitive distinction and therefore no competitive advantage. As a result, Mr. Carr suggests that IT investments be curtailed based on the lack of bottom-line impact which can ultimately be derived from such spending.

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