Do you expect your same banner ad used in print and on TV to draw the same attention online?
Spam Messages Increase, Lose Effectiveness
As spam mailings continue to permeate email inboxes around the Internet, the majority of those who receive spam accept the unsolicited emails in stride, almost as if it’s an expected occurrence when using the Internet.
Learn how to Measure the Effectiveness of Your Online Marketing Campaigns
Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines? Do you realize the power in that one simple statement?
Effectiveness of Web Hosting Directories (WHDs)
John is very happy today, for the first time in his life he has created his very own website. Now he is looking for a web host so that he can put his identity on the net. Casually he asks his friend Mac about it.
Measuring Online Ad Effectiveness, 2004
Research and Markets has added Measuring Online Ad Effectiveness, 2004 to their offering. The old mantra of advertising, Wanamaker’s Rule, that half the money spent on advertising is wasted, but no one is certain which half, is becoming outmoded, because when it comes to Internet advertising, everything can be measured.
Readers Comment On Effectiveness Of Ebay Stores
Many readers have submitted some advice of their own in response to an article we published Friday, 9/17 on the effectiveness of Ebay stores. Below are some of their comments.
Increase Your Marketing Effectiveness: You Slap My Back and I’ll Slap Yours
Want to know how to increase your marketing effectiveness 10 fold…overnight. Let someone else do it for you. Joint ventures, where another business markets your service or introduces you their clients, can help send your marketing to another level.
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it.
How to Choose Keywords for Maximum SEO Effectiveness
Choosing the right keywords and phrases for your search engine optimization (SEO) program is critical to its success. The right keywords drive targeted traffic to your website – prospects that are ready to buy. The wrong keywords attract web visitors that are not likely to purchase your products and services – wasting your time and money.
Kelsey Group Conducts Study On Local Advertising Effectiveness
The Kelsey Group conducted a study that studied the effectiveness of local advertising in vertical digital directories.