The Interactive Advertising Bureau (IAB) has announced the release of Click Measurement Guidelines, a document establishing parameters for buying and selling cost-per-click (CPC) adver
Define Business Transparency
I was supposed to be a guest speaker at a meeting on the East Coast last Friday. I was invited by PodCamp founder John Havens, who set up a BlogTalk Radio connection.
Define, Test, Measure, Repeat – Successful Blogging
The key to success in blogging, whether you want to make money, gain more subscribers, or increase visitor engagement is to constantly test new strategies.
With A/B testing and using web analytics to measure its performance anyone can move closer to their ideal formula of success. Here are a few suggestions you can try testing within your blog:
States Define Law Blogs As Advertising
Another indication that the law is struggling to keep up with technology in a useful way, proposed restrictions in New York could prevent lawyers from setting blogs about law.
How To Define Your Needs Before Buying CRM
Like many other business trends, the pressure to keep up with the latest technology developments and hold on to your competitive edge can often lead to rushed and poorly researched decisions.
Borders Such as Advertising and PR Hard to Define
It has occurred to me these past few months that it’s far harder to define borders today than ever before.
How Do We Define ‘Bloggers’?
After reading Steve Rubel’s commentary on a new study that suggests less than 5% of bloggers act like real journalists, I asked myself “who’s actually defining bloggers?”
How An Entrepreneur’s Choices Define First Impressions–Demystifying Business Identity
The mechanics’ flyer used all the key words to convince me to take my car there. The two brothers who owned and operated this small repair shop for imported automobiles were factory trained, offered advance appointments and only used brand name parts. Why was I dragging my feet?
How do you Define a Good Logo Design?
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.
Intel and Others Lead Iniative to Define Storage Interface
A new initiative to define a storage interface tailored to the unique needs of handheld and portable consumer electronic devices is being led by Intel Corporation, Hitachi Global Storage Technologies, Marvell Semiconductor, Seagate Technology and Toshiba America Information Systems.