Longer Search Queries Hurting PPC Clicks?
Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been…
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Tag: clicks
Companies Collaborate to Define Clicks
The Interactive Advertising Bureau (IAB) has announced the release of Click Measurement Guidelines, a document establishing parameters for buying and…
Personalizing Ads Piece by Piece to Get More Clicks
Display advertising is making a comeback. Ok, it never really left, but the targeting capabilities of newer services like MySpace's…
Tips for Using Google to Get Holiday Clicks & Conversions
We're quickly approaching the end of October. For businesses, that can only mean one thing. The holiday season is nigh!…
Text Ads Get More Clicks Than Video Ads
Online video ads are not as popular as perceived with only 11 percent of consumers saying they were likely to…
Know Your Clicks, Google Says
Advertising clients who feed Google's revenue machine may not always know the difference between an illicit click and one that's…
Universal Search = Fewer Clicks
ComScore's James Lamberti reveals the new Google truth: Universal Search means fewer paid clicks.Google's latest mission is fairly clear: Reduce…
DoubleClick, Quality Clicks In Google’s Future
Disappointed investors drove shares of Google down 3 percent yesterday amid flat ad click growth, but Wall Street may have…
Google Continues Hiding Parked Domain Clicks
Webmasters might be forgiven if they didn't notice the option to opt their ad campaigns out of Google's AdSense for…
Google Sacrifices Clicks To Increase Advertiser ROI
Google investors are still at the table eating their losses after comScore's report that paid click revenues were flat in…
