Microsoft To Measure Engagement, Not Clicks
Almost a year ago, I went on (at length) about how there was more to online marketing than that final…
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Tag: clicks
Middle America clicks on ads
As Danah Boyd hypothesizes on who the ad clicking audience might be, online entrepreneurs should consider this alternative to the…
NYT Rings Up Lawyer Google Ad Clicks
An interesting consequence of one reporter's search for more information on the most costly keywords in Google AdWords ended up…
Accidental Clicks Not Always Fatal
Inadvertently hitting an AdSense ad with a mouse click doesn't mean the end of the world for a site publisher.
Yahoo Admits Problem Clicks Reach 15%
Now that Yahoo CEO Terry Semel has gushed we expect to see “some very exciting numbers” in Q1 from Yahoo,…
Yahoo Acknowledges Illicit Clicks Exist
The company has made its first ever disclosure on the clicks it discards, numbering between 12 and 15 percent of…
Google’s New Initiative: Clicks for Charity
Google launches "Clicks for Charity," turning user searches into donations for charities. Learn how every click contributes to a good…
Live Search Clicks For The Cause
Using Microsoft's 'Click for the Cause' Live Search site will help generate donations to NineMillion.org, the United Nations' child refugee…
IAB, Google, Yahoo Defining Clicks
The Interactive Advertising Bureau and Google, Yahoo, Microsoft, Ask.com, and others have established a working group to define a standard…
Amazon.com Clicks Up Sales, Down On Profits
Lots of price cutting and lower shipping charges to consumers may have the online retailer ready to turn the corner.
