If you want to move products this holiday season, free shipping will be the benefit your shoppers demand.
How To Determine Your Customer’s Value
This literally can be the most profitable thing you’ll ever do for your business and that is to understand exploiting the actual value of your customer. It’s been called the Marginal Net Worth and the Lifetime Value.
Forum Perils for Customer Relationship Management
In my previous article (Using Forums To Improve Customer Relationship Management) I covered the learning/information aspect of forums, as well as how you can use forums to positively impact your lead generation efforts and customer relationship management initiatives.
PR Pros as Eyes and Ears for Customer Service
BusinessWeek covers the whole Dell v. Jarvis saga with a full blow-by-blow account. However, more importantly …
Know Your Customers Customer
In financial year 2003-4 Air bus started a new advertising campaign. In an industry, like aircraft, so much matured, there was a tendency in aircraft producers to target the big and medium airlines and governments of countries for their big contract running in billion of dollar.
Yahoo And Google Almost Tied In Customer Satisfaction
There are many ways to measure the effectiveness of web property, especially sites with such broad reaches that their name recognition is almost second nature.
Apple Up, Dell Down For Customer Service
Results from a survey conducted by the University of Michigan were released today. They showed that in the second quarter, customer satisfaction for Dell PCs dropped.
Simplicity is in the eye of the beholder. What is simple to the creator is rarely so simple to the customer.
I recently bought a Philips CD burner. Its software was difficult to install. What I wanted to do was copy music I had bought from Apple iTunes. When I finally managed to complete the installation, it wouldn’t let me do that. Thus, I wasted about 30 minutes installing and uninstalling the software.
Buzz Marketing: Marketing to Non-marketable Customer
Buzz marketing, also known as word-of-mouth marketing’ guerilla marketing’ or stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand with no overt advertising.
Knowing Your Customer Is The Key
Without doubt, understanding what a customer’s wants and needs are is one of the most important aspects of running a business.