branding – Page 6 – WebProWorld

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July 20, 2004July 20, 2004webproworld

Branding To Sell

The Take Away

Brands which are credibility-based sell products and services. They also have brand value, or ROI. The key is a Credibility Based Logo Designsm as the cornerstone of an integrated brand promotion system. The result is marketing communication which is planned to add credibility to the brand image. This is long term credibility-based integrated brand promotion. Credibility branding is a prudent investment for better selling and as an accrued financial return on marketing expenditure. Remember this: Credibility branding sells and has value.

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July 15, 2004July 15, 2004webproworld

IAB Study Finds Contextual Advertising Effective At Branding

A study conducted by Nielsen//Netratings and IAB has found that high-ranking advertisements on SERPs can be an effective tool for branding products. IAB commissioned N//N to conduct the survey, called the Internet Search Brand Effectiveness Research.

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May 7, 2004May 7, 2004webproworld

Branding a Directory

How do I Create a Successful Directory?

There are a few things which are important to do when creating a directory. To maximize the long term success of your directory you want to ensure:

Archive

April 15, 2004April 15, 2004webproworld

Branding Your Business Part II

In Branding Your Business Part I, we began discussing how to most effectively brand your company. In Part II, we will continue by adding more crucial areas where you should implement your new brand. Considering its pervasive nature and obvious importance, let’s start with content development and copy writing.

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April 14, 2004April 14, 2004webproworld

Branding Your Business Part I

Branding is the process of creating a specific strong, memorable image and identity for your business. Besides utilizing good design and media that will help sell your product or service and stick in consumers’ minds, a good brand should inspire loyalty and confidence in your company by emoting specific responses and associations in your target audience.

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March 17, 2004March 17, 2004webproworld

Branding, Sloganizing and Search Engine Marketing

The descriptions search engines offer when displaying search results are generally retrieved from two sources:

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August 15, 2003August 15, 2003webproworld

Home -N- Linens Site Review – Branding Confusion

Home-n-Linens is a very nice example of a database-driven web application. The designers have also loaded it with a lot of “extras” which should add value to the site, and give prospective buyers a reason to return. The dual photos of the tablecloths (larger view and full view) were thoughtfully provided and nicely executed.

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July 23, 2003July 23, 2003webproworld

Branding – It’s More Than Just Your USP

When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every advertising piece that goes out the door and – tah dah – you’re branded! Not even close.

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July 23, 2003July 23, 2003webproworld

Industry Pro Interview: Branding – Turning Your Customers Into Evangelists

When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just for “big boys”? And how the heck do you create one, anyway?

Archive

June 19, 2003June 19, 2003webproworld

Branding Basics

Branding is the process by which you attempt to differentiate your business from your competitors. Just as a brand will allow your horse to be recognized among the rest of the herd, so too must your business’s brand set you apart. Although your name and logo are important features of your brand, there’s a lot more to it than that.

Tag: branding