Build Your Business Through Brilliant Branding
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have…
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Tag: branding
PR Face2Face: Jeffrey Sharlach
PR Face2Face is a special series of interviews with the top public relations and publicity professionals in the country, as…
5 Ways to Use your Business Cards More Effectively
Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this…
Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what you wanted to sell or do and went out and…
Branding: It’s more than a logo
How clear is your image in the minds of your potential customers? How can you bring that image into focus?…
CSS Branding Article Reader Feedback
Not too long ago I put up a post about my personal [possibly OCD] tendancy to prejudge a company based…
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show…
No Logo? Launching a Business Without a Logo Can Sabotage You
Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing…
Create Your Entrepreneur Dream Team
I hear it all the time. "What should I do about . . .?" As a business owner you're faced…
Accessibility Branding Strategy
Lately I've been thinking about css based layouts and how everyone and their brother are jumping on the css bandwagon.
