While bidding war tactics are intriguing to learn about, the costs of engaging in bidding wars are high, and these costs extend beyond the extra money marketers must pay to the search engines to engage in them.
Google Onsite Advertiser – Let The Bidding Wars Begin!
Google Adsense has just become more powerful overnight. As if it wasn’t enough that Google now gives you $100 for every successful referral to their Adsense program but, advertisers can now battle for placements within your own websites as well.
Yahoo Bidding For China E-commerce Stake
The portal and search engine company may grab 35 percent of Alibaba.com, a Chinese e-commerce firm, for $1 billion USD.
Unocal Bidding War Seems Likely
As China’s Cnooc ups the price to $18.5 billion USD, Chevron will likely have to respond with a higher bid.
Bidding War In Asia: CNOOC Vs. Chevron For Unocal
The Chinese National Offshore Oil Company (CNOOC) put in an unsolicited $18.5 billion bid for Unocal, challenging Chevron’s April move to acquire the oil company. Neither is a done deal and this marks China’s continued assertion into corporate hardball.
The Bidding War For Maytag Begins
Chinese appliance manufacturer Haier Group along with Bain Capital and Blackstone Group, have made a $1.28 billion offer to buy Maytag.
PPC Bidding Made Redundant
It has been interesting to observe changing trends on the Internet, particularly in Marketing and especially with search engines. To maintain my business and my clients businesses in competitive mode, it’s been necessary to keep one step ahead of changing technologies, keeping up with the Jones’s doesn’t seem to work well on the Internet.