Mobile Marketing Will Likely Become Unavoidable
Mobile marketing emerges as a dominant force in the marketing world due to smartphone prevalence and real-time communication.
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Mobile marketing emerges as a dominant force in the marketing world due to smartphone prevalence and real-time communication.
Like all popular services, Twitter gets abused too. Who would've thought? Will spam kill Twitter? Well, do you still use…
A proposed buyout of eBay's Skype by the Internet calling services co-founders and a group of private - equity firms…
Once the election smoke has cleared, Congress appears poised to pass Network Neutrality legislation. With promises from the Obama campaign…
Since Microsoft acquired online ad firm aQuantive for $6 billion, the likelihood of Steve Ballmer and company following that up…
As I've written before, I'm a big proponent of using closed loop feedback to improve marketing and lead generation ROI. …
Almost three-quarters of Americans who access the Internet via mobile phones do so by using one of the major online…
Take a look at BusinessWeek's fascinating summary of the events that led up to the Google/AOL deal.
Just in case you were wondering which search engines had users with money in the bank (and I know you…
As marketing performance management (MPM) evolves, I anticipate that marketing and lead generation dashboards will likely be a hot topic.