Google To Expand Trademark Bidding Worldwide
This June, Google will expand advertiser’s ability to bid on trademarked keywords worldwide in over 200 countries despite a class…
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Tag: bidding
Bidding On Trademark Terms Okayed By Court
Another court has decided use of trademarked terms in metatags and keyword advertising does not constitute trademark infringement, but the…
Google, News Corp Might Be Bidding On Blinkx
A word here, a number there . . . nothing remotely solid has been established, but rumors that Google and/or…
FCC Auction Bidding Tops $11.5 Billion
The big prize, a slice of spectrum covering the US, has stalled at a bid of $4.29 billion, under the…
AdWords Introduces Preferred Cost Bidding
AdWords introduced a new bidding option called "preferred cost bidding," an alternative to setting a maximum cost-per-click (CPC). In essence,…
Microsoft Bidding Up Acquisitions On Purpose?
Don Dodge, who works at Microsoft, offers up some interesting analysis of Google and Microsoft’s acquisition strategy. Not saying I…
Bidding On Top Ad Spot A Waste of Money?
All sponsored search listings are created equal, or so decrees Brandt Dainow, CEO of ThinkMetrics and Internet ad veteran, after…
Bidding for Lower than Top Few Spots a Waste of $?
Question : When doing SEM with Azoogle Ads or CJ, do you think it's a waste of money to bid…
Yahoo Tweaks Bidding Information
Yahoo's Search Marketing will make some changes to the information made available to its clients, as they announce alterations to…
Changes for Yahoo Search Marketing Bidding
This change has been forthcoming for some time now.
