The search advertising company recently spun a message to reporters about having no interest in deep behavioral targeting. It’s no coincidence they had this relatively unprecedented chat at this point in time.
Yahoo Gets Smart About Behavioral Ads
Advertising that presents the most relevant ad to an individual viewing web content represents a way for Yahoo to improve its ad performance.
A Grim Future for Small Behavioral Targeting Networks
With Google, MSFT and Yahoo buying Doubleclick, Aquantive and RightMedia respectively and more acquisitions coming in the near future, it seems like these giants will own the online advertising space.
Behavioral Targeting Moves by Yahoo & Google
A recent article by Brandweek, talks about how Yahoo is betting big on Behavioral Targeting.
Presidential Candidates & Behavioral Targeting
I read an interesting article by Michael D Jensen titled “What do the Presidential Candidates use for Analytics?”
Behavioral Targeting and Calculating Behaviors
I recently came across a press release from Revenue Science claiming that they now reach 1 Billion behaviors per day.
What Matters in Behavioral Ad Targeting?
Size of Your Segment and Network Reach.
Can Behavioral Style Impact Your Success Or Failure?
Are you a risk taker? Do you like to interact with customers? Are you the type of entrepreneur who likes to work on group projects in collaboration with others? Or do you prefer to work alone analyzing detailed work?
Is Google Getting Into Behavioral Targeting, or Not?
It’s interesting to juxtapose the formal and informal statements of Google staffers (on panels, and in the hallway) on the question of making more behavioral targeting available to advertisers …
Behavioral Analysis: Is Claria Building the Next Great Search Engine?
Claria’s RelevancyRank, a search technology under development, challenges Google, Yahoo, and MSN with a comparison of where they would rank the sites that RelevancyRank (based on behavioral indicators that Claria gathers by following users around with its adware) would rank in the top ten for the phrase “cheap tickets.”