Today Microsoft launched a mobile behavioral targeting solution. This means the same behavioral targeting elements used on Microsoft’s online properties are available to buyers of the company’s mobile display ad inventory.
Privacy Groups Call For Limits On Behavioral Ads
A coalition of ten consumer and privacy advocacy groups is calling on Congress to limit the ability of companies to offer online behavioral advertising and tracking of Internet users.
7 Behavioral Targeting Privacy Principles
Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising. These are self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.
Behavioral Targeting Gaining Public Acceptance
Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers’ comfort level with the concept is going up.
British Telecom’s Doing ISP-Based Behavioral Targeting
British Telecom began some ISP-based behavioral ad targeting testing today. Before privacy enthusiasts freak out, it’s on an opt-in basis…so far. "Around 10,000 customers will be invited to opt in to the trial when they commence their browsing session. We will issue invitations at random," said British Telecom.
AlmondNet Likes Taste Of Behavioral Targeting
Any ad server can drop an advertisement in front of an Internet user, but AlmondNet wants that opportunity to be relevant as well as timely.
Wal-Mart Starting To Use Behavioral Targeting; via Yahoo
Yahoo has signed a deal with Wal-Mart under which Yahoo will start selling display advertising on Wal-Mart.
Google Patent App. Pursues Behavioral Targeting
Since not every single one gets clicked on, Google’s ads might be considered less than perfect. A new patent application would make behavioral targeting a central part of improving them.
Markey: Behavioral Ad Protections Needed For Kids
Online advertisers using behavioral targeting to find their audience attracted the attention of the Federal Trade Commission, who have called for principles of self-regulation for that type of marketing.
Behavioral Targeting: Why This Hot Technology is Burning its Users
Privacy is Only Part of the ProblemBehavioral targeting (BT) has been around since the first dotcom days. In late 2007 it rose to fame again thanks to a few big promoters like Facebook; and in early 2008 it ignited a firestorm of debate that continues to unfold before us each day. But what is it, what does it claim to do and why the surrounding debate?