I know you’re tired of hearing the same old “the economy is going down the tubes” sob story, so I brought you something different today—a company that’s actually increasing its advertiser base. And not just any company—a social media company (and you know how tough it is to really make money there—you know, other thank from VCs).
Study Looks at Advertiser Investments in Online Ad Networks
Results from an ad Network Study from Collective Media show that interactive agencies and advertisers continue to use and invest in online ad networks despite the current downturn in the economy.
Google Sacrifices Clicks To Increase Advertiser ROI
Google investors are still at the table eating their losses after comScore’s report that paid click revenues were flat in the month of January. Impending recession was the chief suspect among speculators, but nobody finds any real support for that. More astute observers noticed that revenue flattened very soon after webmasters began reporting on decreases in AdSense earnings.
FTC Orders Online Advertiser To Pay $200,000
The Federal Trade Commission has reached an agreement with Member Source Media, an online advertising company for its use of spam emails with misleading subject lines that failed to disclose to consumers that they would have to spend money to receive "free" items.
Online Advertiser Settles With FTC
The Federal Trade Commission has reached an agreement with Adteractive, an online advertising company, for its use of misleading spam emails and online advertising to attract people to its Web sites.
Click Fraud Unbeatable Without Advertiser Data
Joseph Milana, chief scientist at Fair Isaac, discussed the early results of his company’s click fraud study in an exclusive chat with Murdok.
Advertiser Resources – Going Beyond Google
When we think about using paid search to market our products or services, our predominant focus is often the two major players – Google and Yahoo! (in that order).
Advertiser Sues To Block Google Settlement
One can imagine Joseph Kinney’s thoughts, when he learned that the only cash handed out from Google’s click fraud settlement was going to attorneys, and that in order to claim his compensation (paid in advertising credit), he would have to re-launch the Google ad campaign he had already abandoned.
Google Onsite Advertiser – Let The Bidding Wars Begin!
Google Adsense has just become more powerful overnight. As if it wasn’t enough that Google now gives you $100 for every successful referral to their Adsense program but, advertisers can now battle for placements within your own websites as well.
Google’s Site Targeting: Giving Control Back to the Advertiser
If you use Google’s Adwords program you know that in the past you had no control over where your text ads were displayed. By adding “site targeting” Google has finally given control back to the advertisers.